Job Description

SEO Specialist

GoMining is looking for an experienced SEO specialist ready to take their skills to the next level. This is a chance to work on genuinely challenging, large-scale projects alongside marketing professionals who are eager to learn from each other and grow. We expect you to work autonomously while staying aligned with the broader team and business agenda.

You'll report to the Head of Organic Acquisition, and you'll coordinate closely with those functions to keep GoMining's brands represented consistently everywhere they're found — in search, in AI assistants, on social, and in app stores.

What You'll Do

• Design and execute large-scale SEO projects across an ecosystem of several websites, products, and brands — thousands of pages in total.
• Build programmatic SEO: improve existing templates and propose new ways to scale pages, while safeguarding against the risks (thin, duplicate, or scaled content).
• Build and maintain structured data and entity SEO — schema markup for FAQs, products, organization, and other relevant types — to strengthen how GoMining's brands are represented in web search and AI.
• Develop and improve automated SEO audits and drive identified issues through to resolution with the dev team.
• Write and edit web copy that weaves in keywords, entities, and on-page optimization.
• Manage GEO/AEO (AI search) initiatives: track and grow GoMining's citation and visibility across AI Overviews and assistants (Google AI Mode, ChatGPT, Perplexity, Gemini) using dedicated AI-visibility tools, and structure content so AI systems can easily extract and cite it (llms.txt, clear headings, FAQ schema, concise summaries).
• Grow the backlink profile and brand visibility through external referral sources and digital PR.
• Own ORM/SERM: monitor brand SERPs and tackle negative or misleading mentions, and track product reviews on review aggregators and in mobile app stores such as the App Store and Google Play. Build platform-specific strategies for how to solicit, respond to, and manage reviews on each selected platform/resource.
• Translate SEO needs into PRDs and clear tasks for developers, and manage that backlog through to delivery.
• Report on performance against agreed KPIs.

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